Building a Strategy-Focused Corporation:
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Topic 1:
Making Media Publicity Work For Your Business
In today's era of information overload, making your company stand out from the rest is critical, in order to ensure business success. This talk will cover how companies can use public relations as a strategy and tool for enhancing business growth, marketing, branding and even investor relations. The talk will also cover some of the basics involved in developing and implementing PR strategies including writing a press prelease, developing a media list and handling media interviews. Specific case studies on real life companies and how they used media publicity to benefit their business will be highlighted
| About the Speaker | |
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Chan Yiu Lin has her own PR firm where she consults for technology companies and NUS Enterprise. She has consulted with a number of comapnies, including technology start-ups, industry associations and government statutory boards. She has an excellent understanding of developing and deploying PR and media strategies to assist companies to position ventures for business growth |
Topic 2:
Unlocking the Potential of Social Media
The Rules of marketing haven't changed, but the medium has. Learn from Aaron how to take advantage of this new marketing medium to reach out to the digital generation. Every word counts!
| About the Speaker | |
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Aaron Koh is the Social Media Business Development Director for Taggo. Aaron is a social media marketer who advices B2C and B2B and government clients on harnessing social media and digital soace to bring brand awareness directly to consumers. |
* For any further enquiries, please email Gabriel at gabriel@therightcompany.com.sg
About the Speaker
Bernard Leong is the co-founder of Chlkboard where he currently serves as the CTO and is instrumental in developing a mobile-web ad delivery system to help small and medium enterprises to market promotions. Prior to Chlkboard, Bernard was a founding partner in Thymos Capital LLP. In his stint as an early stage investor, he has guided his portfolio of companies (iHipo, AzukiSoft and Eteract) mainly on product development and business strategies, follow-up investments and expansion into China and Japan. He has recently received the accolade of Young Professional of the Year from the Singapore Computer Society (SCS) IT Leader Awards 2010. He currently contributes as a writer on SGEntrepreneurs.com and also as a host on This Week in Asia, a podcast dedicated to web/tech and mobile news in Asia which he has co-founded both online media enterprises.
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